What is Content Marketing / Copywriting
What is Content Marketing

Selling without Selling

Content Marketing is using great content to communicate, delight, entertain, and inform your customers and potential customers. Great content gives your customers something they want without interruptive or pushy ads. It engages them and causes them to come back for more. Text, images and video are all part of your content.

Your content should not be about your particular product all the time. A blog entry isn't a sales pitch. It can and should include things that your target audience are interested in. Things they want more information or insights about. When your do this right you create trust and authority for your company.

Why do you need good content / copywriting
why use content marketing

Driving brand awareness, leads, and sales

The world is moving fast and customers are tuning out or actively blocking ads more and more. Today, you must give the customer something relevant and helpful to garner their attention. Without good content, search ranking, pay per click campaigns, email campaigns, and ultimately, your bottom line will all suffer.

Content marketing is especially important to small/mid sized businesses with limited marketing resources. Here are a few things good content marketing will do for you.

  • Generate trust and authority
  • Increase brand awareness
  • Spur social media engagement
  • Generate leads and sales
  • Increase search engine ranking
  • Increase customer loyalty
  • Handle pre & post sale issues
How does your content integrate with other marketing campaigns
How Does Content Relate

In marketing, everything affects everything else

Your content provides a positive signal to search engines that your site is authoritative which will result in higher ranking. Social media is fed with content from your blog to encourage interaction from your followers. A solid SEO (search engine optimization) strategy is built on good content.

PPC (pay per click) and other paid modes of advertising should direct viewers to solid, effective content to maximize conversions. Email campaigns depend on good content in the email itself and also on the pages the email links to. And finally, a pretty website is nothing without great content.

Learn more about coordinating all your digital marketing.... Learn More

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